Let's take cookies for an example. The packets or tubes of cookie dough that were available usually had hydrogenated oils, super refined sugar, coloring, flavoring etc etc. Now, you have a choice. There are some convenience foods that have what we call 'whole' foods. I picked up a packet of ready-made cookie dough the other day, and was very pleased to read the ingredients:organic flour, sugar, eggs, butter, chocolate, oats. The list was short, and nothing on it annoyed me. Great! I'll keep that in the fridge this week, and when 'crunch time' comes, I can whip it out, throw it into the oven, and voila, please everyone.
all about saving time, for me. And I'm sure that the marketers realize that. Making everything from scratch in the kitchen is ideal, but it can take away alot of time from other activities. Life is certainly different from when my mother was a child. You used to have to warm up your irons, and then iron almost every piece of clothing in the house. Nowadays, you can buy tumble dryers that have settings you can choose to avoid having to iron your clothes. And it's the same with cooking. Instead of having to gather eggs, and milk cows, and cook all the food, now we can cook if we want to, and supplement that with pre-bought, ready to eat food, that is actually food. It might cost a little extra, but it's great to have choices.